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Chicago Public Radio is the business investment that people hear and remember...
Corporate support is highly regarded by Chicago Public Radio’s influential and informed audience. Source: Jacobs Media/Edison Media Research, June 2003
88% of public radio listeners say their opinion of a company is more positive when they discover the company supports public radio.
80% say that when price and quality are equal, they prefer to buy products from companies that support public radio.
70% say that a company's support of public radio has a positive influence on their decision to purchase that company's products or services.
62% of public radio listeners say the companies they hear in sponsorship announcements on public radio are more credible than those they hear advertising on commercial radio stations
Consider these statistics:
Chicago Public Radio listeners are almost four times as likely* to have completed college or post graduate work.
Chicago Public Radio listeners are 54% more likely* to have a household income of over $100,000 a year.
Chicago Public Radio listeners are more than twice as likely* to be employed in legal, education, and computer/technical professions.
Chicago Public Radio listeners are twice as likely* to be a self-employed professional.
Chicago Public Radio listeners are twice as likely* to make the purchasing decisions for everything from business travel arrangements to temporary personnel services and office equipment.
* Compared to the average Chicago radio listener, according to 2006 Chicago Scarborough Profile of radio listeners ages 18 and up.
To find out more about becoming a Corporate Sponsor, call Steve Adler at 312.948.4710 or fill out the contact form. |
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