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Maggie Sivit

What’s Up With All Those Billboard Ads For Lawyers?

Jay Panandiker lives in Chicago’s Lincoln Park neighborhood but he often hits the road for Cincinnati to visit his family. And on those trips, he’s observed something unusual along the interstate south of Chicago.

“When I’m driving on the highway I always see a lot of billboards for lawyers and law firms, and it seems like a disproportionate number of billboards compared to other businesses,” he said.

Jay said these billboards seem to be concentrated on Interstates 90 and 94 in south suburban Chicago and across the Indiana border.

So he wrote into Curious City to ask why so many lawyers seem to advertise their services on this stretch of the highway.

Find the full answer here.

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