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FILE - In this Sept. 28, 2020 file photo, The TikTok app logo appears in Tokyo. Many people have embraced cooking during the pandemic, when they’ve been home, bored, looking to try something new. TikTok was ready to fill the gap as a foodie paradise, and has seen more than 15 billion food posts. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains, hoping to get TikTok’s mostly young users into its stores, are setting up TikTok sections, reminiscent of “As Seen On TV” stores that sold products hawked on infomercials. (AP Photo/Kiichiro Sato, File)

Kiichiro Sato

TikTok logo

FILE - In this Sept. 28, 2020 file photo, The TikTok app logo appears in Tokyo. Many people have embraced cooking during the pandemic, when they’ve been home, bored, looking to try something new. TikTok was ready to fill the gap as a foodie paradise, and has seen more than 15 billion food posts. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains, hoping to get TikTok’s mostly young users into its stores, are setting up TikTok sections, reminiscent of “As Seen On TV” stores that sold products hawked on infomercials. (AP Photo/Kiichiro Sato, File)

Kiichiro Sato

Reset with Sasha-Ann Simons

How to be a TikTok journalist people actually want to watch

TikTok has a reputation for its seemingly bottomless well of dance trends and lip sync videos, but there are as many sides of TikTok as there are users. It has quickly become a forum for cultural conversation, and many Gen Z users even get their news from the app. Reset hears from two fan-favorite TikTokkers about building an audience, keeping people from scrolling away, and what makes the app tick. GUESTS: Chris Vazquez, Associate Producer on the Washington Post TikTok team Jack Corbett, video producer for NPR’s Planet Money

FILE - In this Sept. 28, 2020 file photo, The TikTok app logo appears in Tokyo. Many people have embraced cooking during the pandemic, when they’ve been home, bored, looking to try something new. TikTok was ready to fill the gap as a foodie paradise, and has seen more than 15 billion food posts. TikTok, an app best known for dancing videos with 1 billion users worldwide, has also become a shopping phenomenon. National chains, hoping to get TikTok’s mostly young users into its stores, are setting up TikTok sections, reminiscent of “As Seen On TV” stores that sold products hawked on infomercials. (AP Photo/Kiichiro Sato, File)

Kiichiro Sato
By Sarah Stark
   

TikTok has a reputation for its seemingly bottomless well of dance trends and lip sync videos, but there are as many sides of TikTok as there are users. It has quickly become a forum for cultural conversation, and many Gen Z users even get their news from the app.

Reset hears from two fan-favorite TikTokkers about building an audience, keeping people from scrolling away, and what makes the app tick.

GUESTS: Chris Vazquez, Associate Producer on the Washington Post TikTok team

Jack Corbett, video producer for NPR’s Planet Money

Subscribe to Reset with Sasha-Ann Simons
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